Data-Driven Sales Playbook

Business Development
Data-Driven Sales Playbook

About this course

Build a data-driven sales playbook — instrumentation, forecasting hygiene, and narrative dashboards for hybrid BD + sales teams.

Instructor

Instructor Information

Fouad Houssien

Fouad Houssien

Business Strategy · Project Management · Data-Driven Solutions

Digital creator and certified trainer. Fouad helps founders and business developers build strategies, close deals, and adopt responsible AI automation. Business Strategy & Project Management Consultant · Developing Business Strategies & Data-Driven Solutions · Financial & Data Analytics Instructor.

  • 6 Courses
  • 6 Students
  • 4.9 Ratings

Instructor Information

Fouad Houssien

Fouad Houssien

Business Strategy · Project Management · Data-Driven Solutions

  • 4.9 Ratings
  • 6 Students
  • 6 Courses

Trusted by leading brands

Enroll now — Data-Driven Sales Playbook

Certificate included · Recorded video lessons

Certificate included
Recorded video lessons
Joining price
159.99 EGP
Enroll Now
Why this course

Why build a data-driven sales playbook now?

  1. Because forecasts built on gut feel collapse the moment procurement slows down.

  2. Because CRM stages nobody follows make every dashboard a work of fiction.

  3. Because hybrid BD + sales teams need one language for coverage and conversion.

  4. Because executives fund playbooks backed by leading indicators—not activity counts.

  5. Because analysts who instrument pipelines early spot risk weeks before quarter-end.

Who should attend?

  • Business developers

    • Level up discovery, planning, and closing
    • Work with live cases and mentor feedback

  • Operators & RevOps

    • Align revenue teams around one playbook
    • Translate data into executive narratives

  • Founders

    • Build partnerships without hiring a full BD bench
    • Ship credible plans investors can fund

  • Product Managers

    • Align product roadmap with business objectives
    • Translate user needs into revenue drivers

  • Sales Leaders

    • Speed up the sales cycle with strategic insights
    • Train teams on data-driven closing

  • Consultants

    • Deliver higher value strategic advice
    • Document ROI for skeptical stakeholders

Business developers

  • Level up discovery, planning, and closing
  • Work with live cases and mentor feedback

Operators & RevOps

  • Align revenue teams around one playbook
  • Translate data into executive narratives

Founders

  • Build partnerships without hiring a full BD bench
  • Ship credible plans investors can fund

Product Managers

  • Align product roadmap with business objectives
  • Translate user needs into revenue drivers

Sales Leaders

  • Speed up the sales cycle with strategic insights
  • Train teams on data-driven closing

Consultants

  • Deliver higher value strategic advice
  • Document ROI for skeptical stakeholders
4.8/5 (6 ratings)

Earn your certificate in Data-Driven Sales Playbook

Complete Data-Driven Sales Playbook with Fouad Houssien and earn a verified certificate of completion you can share on your CV and LinkedIn.

Certificate of completion included

Course curriculum

Market Intelligence

  • Research rituals and ICP mapping
  • Opportunity scoring frameworks
  • Executive-ready insight briefs

Strategic Planning

  • Business plans boards can fund
  • Pilot design and success metrics
  • Roadmaps tied to revenue outcomes

Financial Fluency

  • Unit economics and scenario models
  • Pricing and packaging logic
  • ROI narratives for stakeholders

Negotiation & Deals

  • Discovery-to-close playbooks
  • Procurement-ready proposals
  • Partnership term sheets

Partnership Systems

  • Channel and alliance pipelines
  • Co-selling motions
  • Account expansion rituals

Capstone Delivery

  • Live case application
  • Mentor review and certification
  • Portfolio-ready deliverables

Executive Communication

  • Crafting board-level presentations
  • Aligning teams on strategic goals
  • Handling stakeholder objections

Risk Management

  • Identifying market vulnerabilities
  • Creating contingency frameworks
  • Ensuring compliance and security

Market Intelligence

  • Research rituals and ICP mapping
  • Opportunity scoring frameworks
  • Executive-ready insight briefs

Strategic Planning

  • Business plans boards can fund
  • Pilot design and success metrics
  • Roadmaps tied to revenue outcomes

Financial Fluency

  • Unit economics and scenario models
  • Pricing and packaging logic
  • ROI narratives for stakeholders

Negotiation & Deals

  • Discovery-to-close playbooks
  • Procurement-ready proposals
  • Partnership term sheets

Partnership Systems

  • Channel and alliance pipelines
  • Co-selling motions
  • Account expansion rituals

Capstone Delivery

  • Live case application
  • Mentor review and certification
  • Portfolio-ready deliverables

Executive Communication

  • Crafting board-level presentations
  • Aligning teams on strategic goals
  • Handling stakeholder objections

Risk Management

  • Identifying market vulnerabilities
  • Creating contingency frameworks
  • Ensuring compliance and security
Why you can't skip this

Why you can't skip this course

  1. Because fragmented learning leaves gaps that show up the moment stakes get real.

  2. Because mentors catch blind spots self-study never surfaces before you present to leadership.

  3. Because structured milestones keep you accountable when motivation dips mid-program.

  4. Because peers in the cohort become partners, references, and hiring signals—not strangers.

  5. Because postponing this skill stack pushes the same career conversation to next year—again.

What will you build in this course?

  • Client Engagement Automation

    • Lead segmentation
    • WhatsApp & Email flows
    • Loyalty & Review campaigns
    • Customer journeys

  • Content Automation System

    • Blog carousel
    • Captions, email, voice brand
    • Publishing workflows without manual effort

  • Social Media Automation

    • Auto-generate & schedule content calendars
    • Smart reposting
    • 24/7 auto-replies
    • DM workflows
    • Social listening

  • Full System Execution

    • Linking content + ads + CRM + analytics
    • Decision-making based on data and alerts

  • Paid Ads Automation

    • Automated budget optimization
    • Creative & audience optimization
    • Performance tracking dashboards

  • SEO Automation

    • Keyword research
    • Topic clustering
    • Search intent analysis
    • Metadata & internal linking
    • Competitor audits

Client Engagement Automation

  • Lead segmentation
  • WhatsApp & Email flows
  • Loyalty & Review campaigns
  • Customer journeys

Content Automation System

  • Blog carousel
  • Captions, email, voice brand
  • Publishing workflows without manual effort

Social Media Automation

  • Auto-generate & schedule content calendars
  • Smart reposting
  • 24/7 auto-replies
  • DM workflows
  • Social listening

Full System Execution

  • Linking content + ads + CRM + analytics
  • Decision-making based on data and alerts

Paid Ads Automation

  • Automated budget optimization
  • Creative & audience optimization
  • Performance tracking dashboards

SEO Automation

  • Keyword research
  • Topic clustering
  • Search intent analysis
  • Metadata & internal linking
  • Competitor audits

Additional Information

  • BD and sales leaders partnering with RevOps on one source of truth
  • Account managers leveling up pipeline analytics and forecast hygiene
  • CRM admins with export rights and reporting access
  • Teams building forecast narratives executives trust
  • Operators standardizing stage definitions and weekly inspection rituals

Ready to start Data-Driven Sales Playbook?

Join now and learn with a structured path

Joining price

159.99 EGP

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